FORMULA™ Series Articles

Product Alchemy periodically publishes articles for entrepreneurs to explore different approaches to problems encountered when developing marketing and product plans.

1. ARTICLE: Product Alchemy: A Formula For Product Success

This article presents how the interplay between Design, Story, and User Experience makes it possible for a startup’s product to Get noticed, Make people care, and Create product love.

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2. ARTICLE: Architecting Shock And Awe Into Product Experience

This article presents why architecting Shock and Awe into the product experience will differentiate a product from the competition while encouraging viral word-of-mouth from prospects, customers, and users.

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